Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals)

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals)

April 5, 2020

Titulo del libro : Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals)
Fecha de lanzamiento : January 10, 2016
Número de páginas : 292
ISBN : 3319250213
Editor : Springer

Descargue o lea el libro de Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals) en formato PDF y EPUB. Aquí puedes descargar cualquier libro en formato PDF o Epub gratis. Use el botón disponible en esta página para descargar o leer libros en línea.

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals)

<P>THIS FUNDAMENTAL GUIDE ON PROGRAMMATIC ADVERTISING EXPLAINS IN DETAIL HOW AUTOMATED,&NBSP;DATA-DRIVEN ADVERTISING REALLY WORKS IN PRACTICE AND HOW THE RIGHT ADOPTION LEADS TO A&NBSP;COMPETITIVE ADVANTAGE FOR ADVERTISERS, AGENCIES AND MEDIA. THE NEW WAY OF PLANNING,&NBSP;STEERING AND MEASURING MARKETING MAY STILL APPEAR COMPLEX AND THREATENING BUT PROMISING&NBSP;AT ONCE TO MOST DECISION MAKERS. THIS COLLABORATIVE COMPENDIUM COMBINES PROVEN EXPERIENCE&NBSP;AND BEST PRACTICE IN 22 ARTICLES WRITTEN BY 45 RENOWNED EXPERTS FROM ALL AROUND&NBSP;THE GLOBE. AMONG THEM DR. FLORIAN HEINEMANN/PROJECT-A, PETER WÜRTENBERGER/AXEL-SPRINGER, DEIRDRE MCGLASHAN/MEDIACOM, DR. MARC GRETHER/XAXIS, MICHAEL LAMB/MEDIAMATH, CAROLIN OWEN/IPG, STEFAN BARDEGA/ZENITH, ARUN KUMAR/CADREON, DR.&NBSP;RALF STRAUSS/MARKETINGVERBAND, JONATHAN BECHER/SAP AND MANY MORE GREAT MINDS.</P>